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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.

Global 266
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7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.

Global 235
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7 Keys To Market Growth - Think Global, But Act Local

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.

Global 136
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Entrepreneurs Should Rollout Local, But Plan Global

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.

Global 244
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Prepare Your Startup Now for International Markets

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.

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Entrepreneurs Need to Think Global From Day One

Startup Professionals Musings

Recognizing this is as much about culture as about language, ensures an understanding of regional motivators, cultural taboos and local customs – so that your solutions are ideally designed and marketed to deliver value that has genuine local relevance. Anticipate greater growth outside of North America. Speak the customer’s language.

Global 258