Remove America Remove Internet Remove Management Remove Product Name
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. I was burned out by the time I was half way through picking the name, domain name, and working on the layout. Apr 27 2010.

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Many Startups Stumble on International Cultures

Startup Professionals Musings

Although the Internet gives you pervasive reach, it hasn’t reduced the world to one locale for your business. Our own subsidiary, of a major technology company, started to repair and service competitive products in order to maintain our own technical staff and service capabilities. Watch your product naming.

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International Cultures are Key Business Challenges

Startup Professionals Musings

With the advent of the Internet, it’s easy to think of the world as one locale for your business. As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. His manager accepted his resignation and documented the case in the personnel files.

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7 Reasons To Think Globally While Still New And Local

Startup Professionals Musings

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

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7 Strategies To Prepare For Global Market Challenges

Startup Professionals Musings

But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.

Global 235
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7 Keys To Market Growth - Think Global, But Act Local

Startup Professionals Musings

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America.

Global 136
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Entrepreneurs Should Rollout Local, But Plan Global

Startup Professionals Musings

What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America.

Global 244