America Internet Product Name Sales 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
Startup Professionals Musings
APRIL 10, 2011
Although the Internet gives you pervasive reach, it hasn’t reduced the world to one locale for your business. Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Watch your product naming.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Professionals Musings
MARCH 13, 2010
With the advent of the Internet, it’s easy to think of the world as one locale for your business. Thus, we did not translate the product and sales remained at an insignificant level. Therefore Brazil made it difficult to import products from abroad. Watch your product naming. Local laws prevail.
Startup Professionals Musings
JULY 18, 2022
But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.
Startup Professionals Musings
OCTOBER 13, 2019
But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Don’t pick a name for your company or product that has a negative or totally different meaning in another language. Anticipate greater growth outside of North America.
Startup Professionals Musings
NOVEMBER 8, 2017
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America.
Startup Professionals Musings
NOVEMBER 21, 2013
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully. Anticipate greater growth outside of North America.
Expert insights. Personalized for you.
44 
Let's personalize your content