Analytics B2C Clickthrough Engineer 
ConversionXL
MAY 22, 2017
In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Andrew Chen explained this as the Law of Shitty Clickthroughs. Just like cars with a great engine but no wheels.
ConversionXL
APRIL 11, 2016
MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Optimize Videos for Search Engines.
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