ConversionXL
MAY 22, 2017
In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products. Andrew Chen explained this as the Law of Shitty Clickthroughs. Just like cars with a great engine but no wheels.
Hunter Walker
MAY 7, 2018
Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. A user eating snacks engineered to take advantage of our sweet, salty urges. Diabetes and weight gain be damned. How did our product make you feel?
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ConversionXL
FEBRUARY 5, 2013
Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture. Traffic analysis with Google Analytics. Thankfully you can plug custom reports right into your analytics profile by just clicking on them.
Duct Tape Marketing
MAY 22, 2017
Search Engine Land , 2014). The first position on Google search results on desktop has a 34.36% clickthrough rate. We’d do it again in a heartbeat, and can’t wait to see the results long-term in our analytics.” 78% of local-mobile searches result in offline purchases. Advanced Web Ranking, 2015).
ConversionXL
NOVEMBER 22, 2016
In the Digital Analytics Power Hour podcast , the hosts posed the following thought experiment to help you determine how to analyze and optimize a site like this: Imagine you wake up in a world where you don’t have a website. The Digital Analytics Power Hour guys suggest looking at the mission statement. What Are Your Goals?
ConversionXL
MAY 24, 2013
What is happening: Make sure you are getting actionable data from Google Analytics. Companies often fail in web analytics because their objectives are not simple to understand or measure. 2) Increase y – Increase clickthrough rates. But Analytics doesn’t tell you the why behind this. KPIs are metrics (numbers).
leananalyticsbook.com
AUGUST 19, 2012
Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Media is about time on page, pages per visit, and clickthrough rates. We did quite a lot of this when we launched the book a few weeks ago using Bit.ly, Google Analytics, and Google’s URL shortener.
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