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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Enable Google Analytics tracking. You just have to sign up for Google Analytics, get your account number, and plug it into your site. Use Googles built-in Analytics/AdWords integration, to track the effectiveness of each ad you run. If you cant find any , maybe that means you havent figured out who your customer is yet.

Demand 167
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It’s Time to Play Moneyball: The Investment Readiness Level

Steve Blank

Teams use the Lean Startup toolkit: the Business Model Canvas + Customer Development process + Agile Engineering. These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners.

Oakland 327
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Two ways to get a bonus 100k on your next funding round

The Startup Toolkit

Learning in advance that you don’t need to build a feature is one of the highest-impact (and most common) results of good customer development. It’s why talking to customers is able to speed you up, even though it feels like it’s slowing you down at the time (“But we could be coooooodiiiiiiiing!

Stealth 20