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How to Build Robust User Personas in Under a Month

ConversionXL

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?

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How to Build Robust User Personas in Under a Month

ConversionXL

User personas are often talked about in marketing and product design, but they’re almost never done well. Cooper framed personas as a way of avoiding designing for an “elastic” user, and thus cementing some sort of common properties across segments to aid cohesive design strategy. Artistic and Aspirational Alex…?

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28 Surprising Facts to Guide Your Small Business Marketing Strategy

crowdSPRING Blog

The 210,000+ creatives at crowdspring can design a custom website to help your small business stand out. Successful businesses usually have a strong business name and a professionally designed logo. Less than 30% of small businesses use website analytics, call tracking or coupon codes. Customers will beg to differ.

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How to Use Google Data Studio to Build Better Dashboards

ConversionXL

If you’ve worked in web analytics for a while, you’ve suffered the pain of building graphs and tables in spreadsheets and then, once a “decent” dashboard has been set up, trying to automate it. Or, perhaps, you’ve relied on in-product Google Analytics reports, with all their limitations. Our eyes are how we intake most analytics data.

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Four Responsive Email Layouts

marketingland.com

Analytics |. Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Marcotte’s recent book, also titled Responsive Web Design , defined the idea as having three key pieces: Flexible, grid-based layouts.

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