Startup Professionals Musings

AUGUST 24, 2022

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Rarely is there alignment between sales and marketing. I assure you of the need to really listen to customer feedback, both proactively in market studies, as well as after-the-sale reviews.

Acquisition 250

Acquisition Cost Customer Sales Cycle 250

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. You charge a high enough (i.e.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Hippoland

FEBRUARY 12, 2018

V4: Helping directors of marketing at series B B2B SaaS companies who have previously bought ads in email lists get customers profitably. The reason I like deer-hunting businesses is that from my own experiences, I can see a clear path to bring in sales profitably. You charge a high enough (i.e.

Seed Stage 48

Seed Stage Business Model B2B Email 48

Berkonomics

NOVEMBER 28, 2013

How do you judge a company’s prospects, if a corporate business-to-business sale has to be your game? If your company’s market is huge corporations, how do you convince investors you can crack the market, and how do you deliver? He is an active angel investor, and he manages several angel funds in Texas.

Houston 85

Houston B2B Sales Cycle Angel Investor 85