YoungUpstarts

AUGUST 17, 2014

Automation is essential to B2B (business to business) marketing. Internal linking helps improve search engine optimization as well as user experience. Link Architecture. Search engines use anchor text to identify and weigh the authority of web pages. On-page factors guide search engines and online consumers.

Architecture 180

Architecture Marketing SEO Cofounder 180

ConversionXL

APRIL 12, 2017

Information architecture is how we arrange the parts to be understandable as a whole. Reverse engineer lifetime value study. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Longer decision cycle. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48