ReadWriteStart

OCTOBER 2, 2023

Customer churn rate: Customer churn rate is the percentage of customers who cancel their monthly SaaS subscriptions. A high customer churn rate can indicate problems with the product or that the company is not effectively marketing its product to potential customers. Design your architecture.

Design 105

Design Product Churn Rate Architecture 105

Up and Running

APRIL 27, 2012

If a Software-as-a-Service (SAAS) play, you will need to pay close attention to churn rates (the rate of customer attrition), customer acquisition costs (the average cost to acquire a customer) and the lifetime value (LTV) of your customers.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Cracking the Code

OCTOBER 10, 2008

This is misleading because in a recurring revenue model, Customer A is much more valuable to the business (assuming typical churn rates) as they will likely generate $360,000 of revenue for the business with renewals over that same three year period. This is a guiding architectural principle for best-of-breed SaaS companies.

Software Review 48

Software Review North America Europe Metrics 48