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Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips

Occam's Razor

JULY 1, 2008

There is perhaps no challenge greater than tracking offline impact of your online presence (campaigns or other activity). You struggle to get budget to hire Analysts or Marketers. Your hair is thinning from repeatedly trying to get funding for online campaigns. It is perhaps one of the last few complex nuts left to crack.

Analytics 116
Analytics Conversion Campaign Redemption 116
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Web Analytics Segmentation: Do Or Die, There Is No Try!

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Television campaigns. Email campaigns to prospective customers in Florida, New Mexico, Arizona and Utah. to your website. Paid search.

Analytics 123
Analytics Web Acquisition Metrics 123
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