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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? new customer aquisition, conversion rate, and churn rate ). You have to track metrics you can act on.

Metrics 105
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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). By switching from manual analysis data to predictive analytics, Sprint could quickly analyze user behavior to spot customers at risk of churn and identify retention offers. The amount you pay for each click on a PPC ad. Use Parse.ly

Analytics 106
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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

If you’re looking to find / earn a technical co-founder then Andrew’s article is the best read. We’re considering doing SEO and PPC as well as cold calling to generate leads. If you’re getting 2% upgrade to paid, but 15% monthly churn, then you need to spend more time on the Pro features to insure the cost benefit is there.

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

In this article, you’ll learn how to do just that. Also on the first page of search results for “email list tips” is a Forbes article written by John Lincoln that includes a link to his digital marketing agency: . Generating awareness through PPC. If you had 200 subscribers and lost 10 in the last year, your churn rate is 5%).

Customer 140
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How To Calculate & Increase Customer Lifetime Value

ConversionXL

In this article, I’d like to help you understand the different metrics associated with customer lifetime value, and explore how we can use this information to make more informed, data driven decisions as it relates to how we budget our marketing spend. Calculating Your Customer Retention Rate. image source. image source.

Customer 133