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How to Use LinkedIn Groups to Generate Quality Leads Continuously

Duct Tape Marketing

A recent survey by the Content Marketing Institute found that a staggering 89% of B2B marketers focus on LinkedIn as their main platform, making it one of the highly sought after platforms to master when it comes to B2B content. John Chen is most commonly referred to as the Human Guinea Pig in Content Marketing. And it is.

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13 Not-So-Obvious Ways You’re Bombing Your Investor Interview (Do This Instead)

Austin Startup

Suppose you’re selling a B2B SaaS product for law firms that saves them time. You’re Using the Wrong Messaging The way you describe the problem you’re solving might differ based on your audience. Similarly, you should learn from the guinea pigs in your space. How do you know, and what are their incentives to buy?

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