How to Master PPC Targeting and Choose the Right Ad Platform
ConversionXL
DECEMBER 7, 2016
Here’s how to create a PPC targeting masterplan that will help you find your perfect audience, with the help of squirt guns and water balloons… Specific Demographics. LinkedIn (not great for B2C). No custom audiences like what’s on Facebook. Retargeting audiences. AdWords Display (sheer publisher size).
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