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Spolsky on Software on Both Sides of The Table

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MAY 7, 2011

It helps with sales cycles because customers know that they can switch away if they so choose. Start blogging to your customers and your intended audience. How do you keep an audience as a blogger and on the network of StackExchange? Joel had an audience of Joel on Software, and they iterated slowly over time.

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How to Master PPC Targeting and Choose the Right Ad Platform

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DECEMBER 7, 2016

Here’s how to create a PPC targeting masterplan that will help you find your perfect audience, with the help of squirt guns and water balloons… Specific Demographics. Since audiences sizes sometimes aren’t as big as on other platforms, you have to keep refreshing your creative unless you want your cost per clicks to start spiking.

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