ConversionXL

FEBRUARY 17, 2021

when people sign in using their email address) could record and reveal their cohort. And none of this enables marketers to target existing audiences, like cart abandoners. These user groups could come from a “user list,” “remarketing list,” “custom audience,” or “behavioral market segment.” Get email addresses,” says Schiff.

Caching 140

Caching Algorithm Advertising Metadata 140

Occam's Razor

MARCH 30, 2017

Broadly speaking it is important to internalize that humans are going to get out of the campaign business (campaign management, content, offers, manual spreadsheet massaging, handful of keywords/pages/whatever focus, etc.). Most manual touch (even with a tool) search campaigns take into account three or four signals.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60

Up and Running

AUGUST 17, 2016

There are literally hundreds of avenues to spend your marketing dollars on, such as real estate websites, email marketing, social media marketing, and postal marketing. Your spend must be based on your target audience. You can also market your business on search engines such as Google and Bing, by paying for ad campaigns.

Disintermediation 60

Disintermediation Marketing San Francisco Social Media 60