Up and Running

AUGUST 11, 2016

By the time the commercial—a great commercial even—had finished, a brand using progressive measures such as social media had created a personal connection and built loyalty with the Millennial audience. Multi-channel marketing. Multi-channel loyalty works in the same way. Authenticity. Authenticity will sell more than ads.

United Arab Emirates 60

United Arab Emirates Social Media Redemption United Kingdom 60

Up and Running

AUGUST 2, 2012

Now that we got that out of the way, I’m sure you are asking yourself, “ How can I use SMS to deliver relevant marketing messages directly to a pre-engaged audience?” One of the greatest challenges of introducing a new marketing channel into your business’s marketing plan is integrating it with your current marketing efforts.

SMS 76

SMS Redemption Marketing Campaign 76

Duct Tape Marketing

OCTOBER 27, 2017

You may be overlooking other channels that are even more effective than what’s thought of as traditional offline channels. Online marketing, as the name suggests, requires your audience to be online. 5 reasons why you should combine texting with other offline marketing channels. Increase options and redemptions.

Marketing 51

Marketing Redemption Channel SMS 51

crowdSPRING Blog

JULY 8, 2012

Email campaigns specifically targeted at an existing customer base take careful strategy, artful tactical execution, an awareness of audience and messaging, and careful analysis in order to be successful. Know your audience. Which, BTW, is a phenomenal rate of redemption in the universe of online marketing.). Target and segment.

Campaign 94

Campaign Lean Email Marketing 94

Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Cartoon by Hugh MacLeod ).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

AUGUST 24, 2015

Understand your audience to create campaigns that will appeal to your shoppers. However, what really matters is the ease of the redemption process and the rewards available. Kuru Footwear entices its customers to share products through social media channels. Reward Structures. Several reward structures exist. Kuru Footwear.

Retention 48

Retention Customer Software Review Technical Review 48