Audience Continuous Deployment Metrics PR 
Startup Lessons Learned
APRIL 25, 2011
I know this sounds foreign to many of you, and that we’ll have a few skeptics in the audience. No BS, no vanity metrics, no launches, no PR. Yes, you really can use continuous deployment – even in an SEC regulated environment. And last but never least, our third keynote is Steve Blank.
Startup Lessons Learned
SEPTEMBER 22, 2008
Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.
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Startup Lessons Learned
APRIL 29, 2013
1) Can you tell me more about your audience? Oh, and your salespeople have to make sure bookstores will stock it, and your marketing and PR people will have to make sure readers know it exists. Based on attendee requests, some of our talks this year will be more in-depth and targeted to segments of our audience.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Thats because a marketing launch is a one-time event, and rarely translates into renewable audiences. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time.
Startup Lessons Learned
APRIL 7, 2010
At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.
Startup Lessons Learned
APRIL 26, 2009
But part was a recognition that we could gain substantial competitive advantage by leveraging a community of like-minded visionary customers to serve a wider (and more mainstream) audience than we could alone. In the meantime, I think we have a good explanation for what all those PR dollars are being spent trying to obscure.
Startup Lessons Learned
OCTOBER 4, 2010
This is the same issue we see with vanity metrics : companies are giving the appearance of sharing information while actually engaging in spin or outright deception. The higher the vanity ratio, the more effective the PR. It helps companies with PR. You are the intended audience for all of those expenditures of energy.
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