Audience Continuous Deployment PR Product Development 
Startup Lessons Learned
APRIL 26, 2009
Lessons Learned by Eric Ries Sunday, April 26, 2009 Product development leverage Leverage has once again become a dirty word in the world of finance, and rightly so. But I want to talk about a different kind of leverage, the kind that you can get in product development. Its a key lean startup concept.
Startup Lessons Learned
APRIL 25, 2011
And this year, we’re going to talk not just about business and product development, but we’ll be exploring one of the Lean Starutp movements next big frontiers: the role of design. I know this sounds foreign to many of you, and that we’ll have a few skeptics in the audience. No BS, no vanity metrics, no launches, no PR.
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Startup Lessons Learned
APRIL 29, 2013
1) Can you tell me more about your audience? Eric has talked often about recognizing a startup as an organization designed to create a new product or service under conditions of extreme uncertainty. You can give advice about applying Lean Startup ideas to business areas other than product development.
Startup Lessons Learned
SEPTEMBER 22, 2008
Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. Product launch) In todays world, there is no reason you have to do these two things at the same time. Do some Customer Development instead.
Startup Lessons Learned
APRIL 7, 2010
In fact, the curse of product development is that sometimes small things make a huge difference and sometimes huge things make no difference. When we’re optimizing, product development teams encounter similar situations. I mean, here we are, paying them to be there, and they won’t use the product!
Startup Lessons Learned
OCTOBER 4, 2010
The higher the vanity ratio, the more effective the PR. It helps companies with PR. face an overwhelming incentive to say whatever it is that will sound good to their audience, regardless of whether it is true. And companies crave positive PR and control over their message – all for rational reasons.
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