ConversionXL

MAY 27, 2022

Done right, demand generation can supercharge growth. Demand generation tactics address two of the biggest marketing challenges: raising brand awareness and generating leads. That’s why you need a demand generation strategy. The state of demand generation in 2022. Demand generation’s approach was born out of necessity.

Demand 115

Demand Affiliate Audience Leadership 115

Steve Blank

MARCH 15, 2017

No one had differentiated a startup job description from a large company job. To do that we will create end-user demand and drive it into the sales channel, educate the channel and customers about why our products are superior, and help Engineering understand customer needs and desires. Drive that demand into our sales channels.

Startup 328

Startup PR Public Relations Channel 328

Mike Michalowicz

FEBRUARY 11, 2013

Business owners with a brick and mortar store need to reach out to a bigger audience online. Marketing gurus often refer to it as “differentiation.” Write a 150-175 page business book and self publish it with on-demand printing. Then write a white paper. Get Out of The Store. Social media isn’t new. Write A Book.

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

OCTOBER 5, 2017

Philip Morgan: I work primarily with self-employed software developers, so I’m going to pull an example from their world to make this super concrete, and hopefully it’ll be relevant for enough other folks in your audience. That could be a market vertical, or that could be an audience. It works basically the same way.

Vertical 44

Vertical Java Software Developers Software Development 44

www.pakman.com

SEPTEMBER 27, 2012

Informational content , often found on sites like SlideShare, Zillow and automotive blogs is the sharing of information that is near the top of the funnel for demand creation. Things like business white-papers or product reviews are perfect examples of informational traffic. Products your friends bought, etc. David Pakman.

Social Media 47

Social Media Vertical Advertising Distribution 47

Software By Rob

AUGUST 18, 2010

If not, getting a lot of users who are not willing to pay and still expect free support as well, is very demanding and may affect the service you’re able to provide to your *real* users (who are paying). lincolnmurphy is probably the expert on Freemium in SaaS and he wrote a brilliant white paper on the subject- you should check it out!

Software Review 78

Software Review Software Revenue Cofounder 78