FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
And none of this enables marketers to target existing audiences, like cart abandoners. These user groups could come from a “user list,” “remarketing list,” “custom audience,” or “behavioral market segment.” It works by tagging ads with metadata (e.g., The solution for that is more complex—and contentious. Image source ).
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