A Crowded Space

APRIL 10, 2013

Those people will be incredibly motivated to help the company, to increase their earnings, and to invest in their online reputation. In contrast, if you don’t have people that are relying on you for their primary income, you’ll have a very fickle audience.

Metrics 111

Metrics Disintermediation PHP Russia 111

Up and Running

AUGUST 17, 2016

Your spend must be based on your target audience. If you are prompt in responding, it adds to your credibility and reputation. Disintermediation refers to the mindset where customers wonder whether they really need a real estate agent or not. You cannot wait to respond until the next day in this business.

Disintermediation 60

Disintermediation Marketing San Francisco Social Media 60

Occam's Razor

MARCH 30, 2017

I’m thinking of one more example I’ll share with you in the future about an insurance company and being able to combine audience signals with machine learning to deliver a 58% increase in conversions of people who had the same attributes as their top 10% most profitable customers. A 30 point increase in conversion rate. Thirty points.

Artificial Inteligence 60

Artificial Inteligence Analytics Marketing Campaign 60