Occam's Razor

OCTOBER 15, 2012

The question they'll ask: But how do we know our $250,000 investment in digital (ads plus sites/apps) will drive offline sales? Differences between countries and audiences are pretty stark across the world and you would be wise to adjust your strategy accordingly based on surprises in the data. But the crux of it all is: Prove it.

Global 136

Global Czech Republic Russia Norway 136

ConversionXL

SEPTEMBER 15, 2020

For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Session-Level —Using the example above, if you created a session-level segment for visitors who have spent $70, Mr. Grey’s last session, Mr. Blue’s first session and Mr. Green’s first session would all be displayed.

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JANUARY 8, 2016

For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. Session-Level – Using the example above, if you created a session-level segment for visitors who have spent $70, Mr. Grey’s last session, Mr. Blue’s first session and Mr. Green’s first session would all be displayed.

Analytics 48

Analytics eCommerce Software Review Technical Review 48