Occam's Razor

OCTOBER 21, 2013

If the tools continue to display data, it will be increasingly distorted because it will reflect only traffic from the small audience of visitors who are not yet using secure search or are using other non-secure search engines. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

SEPTEMBER 17, 2019

Google’s machine learning–based metrics, for example, give you access to insights and audience segments you can put to work immediately in your campaigns. From Google’s Session Quality and Conversion Probability reports to related smart retargeting platforms, machine-learning segments users like no PPC manager can. It was also 56.8%

Artificial Inteligence 131

Artificial Inteligence CPA Campaign Metrics 131

ConversionXL

FEBRUARY 6, 2019

Marketing-led strategies often scale more efficiently than sales-led strategies, but rising PPC costs—especially in established markets—can price-out startups in some channels. VC-backed companies that focus on user adoption—at the expense of profitability or even revenue—may never plan for phases beyond Introduction and Growth.

Product 124

Product Marketing Differentiation Harvest 124

ConversionXL

APRIL 12, 2017

No, the first 2% is more valuable in terms of revenue. E.g. Message match / headline match from PPC ad to landing page. Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences.

San Antonio 86

San Antonio Metrics B2B Analytics 86