Duct Tape Marketing
JANUARY 9, 2014
2013 was an exciting year for small business Internet marketing. On the Internet, pretty much everything you put out there is a part of permanent digital record. Search engine optimization transformed from a game of link popularity into what it was supposed to be from the beginning: high quality, relevant content from trusted sources.
ReadWriteStart
APRIL 5, 2012
This is the 13th year the conference has been in business, which alternates each year between Kansas City and St. What makes these ventures interesting to me is how focused they are on their particular audiences of either potential users or customers. Both events drew small and large investors from all over the country.
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Duct Tape Marketing
OCTOBER 2, 2017
In order to succeed, we as marketers and business owners must build our own audiences, strive for niche authority and become influencers. Pound-for-pound, I have never seen a tactic that has produced so many wins, with so little effort: Unbelievable access to a highly engaged audience. So Much Value in So Little Time.
Duct Tape Marketing
FEBRUARY 24, 2022
Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. Credibility marketing is being seen by your odd audience as trustworthy. Credibility goes to the next level because it deals with really how the perception your audience has of you.
Duct Tape Marketing
SEPTEMBER 13, 2017
And that was intimidating at first because prior to that I was like everybody else on the Internet just like saying what I feel is true in my heart, hopefully it’s right. John Jantsch: Yeah. Jon Acuff: And so he and I spent six months studying nearly 900 people, and I had this theory about goals. And it’s just acuff.me/business.
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