www.foliomag.com

JULY 31, 2012

Audience Development. Lead Generation. Digital audience developers and executives discuss their favorites. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

JULY 5, 2017

Travel Wisconsin. Travel Wisconsin splits their homepage CTAs two ways, “Our Family Vacation,” and “Trip Ideas for You.” Now, I don’t know their audience well, but I can imagine trip ideas is a more compelling offer, much more in line with the intent of the site visitor. That’s where prototypical design comes into play.

Wisconsin 131

Wisconsin Conversion Design eCommerce 131

ConversionXL

JULY 5, 2017

Travel Wisconsin. Travel Wisconsin splits their homepage CTAs two ways, “Our Family Vacation,” and “Trip Ideas for You.” Now, I don’t know their audience well, but I can imagine trip ideas is a more compelling offer, much more in line with the intent of the site visitor. That’s where prototypical design comes into play.

Wisconsin 115

Wisconsin Conversion Design eCommerce 115