crowdSPRING Blog
MARCH 5, 2013
Even though the old saw, “there is no bad PR” is still widely subscribed to, real damage can be done when an attempt at a PR stunt fails, in truth the damage done to a sponsoring company’s reputation can be immense (not to mention the expense). Of course the passes were only good for use on the Missouri, Kansas and Texas.
crowdSPRING Blog
JUNE 5, 2017
Let us count the ways… A Missouri University of Science and Technology study used eye-tracking to determine that website visitors needed a mere 180 ms to form a first impression. Because we don’t know how to speak to our product’s target audience in a clear and effective way. First impressions matter.
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Duct Tape Marketing
FEBRUARY 24, 2022
Key Takeaway: Building credibility as an expert in your field is an essential component to reaching new audiences and attracting new customers and clients. Credibility marketing is being seen by your odd audience as trustworthy. Credibility goes to the next level because it deals with really how the perception your audience has of you.
Duct Tape Marketing
OCTOBER 3, 2018
John Jantsch: I am in Kansas City, Missouri. A lot of very successful sales people have said I’m just going to go out and build my own reputation. She is a content marketer, author, speaker, and has a new book called Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing.
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