How to Scale Organic Traffic (Without Writing a Million Blog Posts)
ConversionXL
JANUARY 14, 2020
Topics are an important feature for social networks, just as genres are for music or categories for ecommerce sites. It’s difficult to target personas when you may have hundreds of sub-audiences. Instead, looking at the jobs your audiences are trying to do—and in what context—is more fruitful. Quora did just that.
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