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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

Also, because many ConversionXL readers have expressed an interest in an audio-only format, I’ve included the interview in Mp3 format below. Not interested in audio or video? Calculate Your Churn. ” The easiest metric for subscription software products to check is churn rate. . & a lot more.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Keren Moynihan, CEO, Boss Insights , said, “Last week at an industry function, we asked a high rolling VC, “how’s your lead gen?” So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’ Skype and Zoom are useful for video/audio conferences. She answered, ‘We see a lot of deals.’ Her answer? ‘I