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Case Study: kaChing, Anatomy of a Pivot

Startup Lessons Learned

If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. They were interested in the tools and new distribution medium kaChing provided. If you havent seen it, Pascals recent presentation on continuous deployment is a must-see; slides are here. says Rachleff.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

In an enterprise sales context, this is called a "repeatable and scalable sales process" - once you know how to do this, your company can graduate from early adopters and make an attempt at the mainstream. Case Study: Continuous deployment makes releases n. Problem is, you inevitably become yesterday’s old news.

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The new startup arms race (for Huffington Post)

Startup Lessons Learned

The cost of creating new companies is falling rapidly, and access to markets, distribution, and information is within the reach of anyone with an Internet connection. These companies produced over $52 billion dollars in sales in 2005, and employed 450,000 workers that year. Case Study: Continuous deployment makes releases n.

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Marching through quicksand

Startup Lessons Learned

One is explaining the world as it used to work: the importance of gatekeepers, the scarcity implied by limited distribution, and the resulting quality bar that the industry is so proud of. Mostly it is the time and expense required to create the means of distribution for that industry. It’s just taking some longer than others.

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Lessons Learned: Product development leverage

Startup Lessons Learned

We combined three tactics: extensive use of free software, an open platform for user-generated content, and leveraged distribution channels. Although customers didnt flock to this offering at first, we had enough of a developer program active to start recruiting early adopters to start creating 3D objects for sale in our catalog.

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Lessons Learned: Validated learning about customers

Startup Lessons Learned

For a startup, having great sales DNA is a wonderful asset. This is the magic of sales: by learning about each customer in-depth, they can convince each of them that this product would solve serious problems. But here’s where a truly great sales artist comes in. They are closing orders.

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Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

If you are trying to find a product that sells, than each test would require a different product to be created (or at least a different sales page).in This adds to the complexity of decision making since you dont know its the ad, sales page, product, keywords and so on. Case Study: Continuous deployment makes releases n.