Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 79

B2B Marketing B2C ChatGPT 79

Duct Tape Marketing

MAY 2, 2024

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. Well, guess what?

SEO 68

SEO Search Generative AI Engineer 68

Duct Tape Marketing

MARCH 30, 2022

5:43] Do things like keywords in your titles, metadata, and your URL matter anymore? [9:14] John Jantsch (05:44): Do things like keywords in your titles and metadata and your URL to have a keyword. A lot of it depends on whether you're B2C or B2B. And then in the B2B space, it, it might not be your customers.

Technical Review 85

Technical Review SEO Metadata Algorithm 85