Remove B2B Remove B2C Remove Forecast Remove Sales Cycle
article thumbnail

LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). But LinkedIn owns the lucrative B2B audience.

Video 129
article thumbnail

CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Create a revenue forecast before you even run the experiment. You can forecast what you think your forecast + seasonal curves will look like. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Image Credit.