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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that.

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5 Powerful Psychological Triggers That Can Help You Improve Your Marketing To Increase Sales And Profits

crowdSPRING Blog

In fact, a study by Small Business Trends found that 70% of the surveyed B2B websites lacked an effective call to action. The campaign ran in Italy and was a huge success, selling out in just one month. How can you use CTAs to boost sales? Framing is the idea that people tend to make comparisons when making a decision.

Sales 56
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.