article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. We are also seeing technology evaluation as an increasingly important part of LP operational due diligence. 3) Raise capital.

article thumbnail

Startups: It’s not Thelma & Louise

Austin Startup

Given my background in the data-driven world of political campaigns, I know it’s all about the #s (you win or lose on Election Day given your win #?—?you Do you want someone already making $12–17/hour watching your kid to make less (so a LP can make their returns…)? Lean into it. Step on the scale. you win on 50% + 1 or you don’t…).

article thumbnail

The Landing Page Optimization Guide You Wish You Always Had

conversionxl.com

5 Dimensions of Rockstar B2B explainer videos. Making The Most Of Your Autoresponder Campaign. So its clear that how important LP’s are. One great place to find great explainer video producers is Startup-Videos.com (just in case you were interested). Recommended Reading: How To Use Video To Increase Conversions.