Acquire New Users by Adding Growth Hacking to your Marketing Strategy
ConversionXL
FEBRUARY 3, 2022
After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. We needed to change their own self-belief about their design abilities. No short order!
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