Remove B2B Remove Customer Remove Distribution Remove SCRUM
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Tale of Two Valleys: LA and the Bay Area from an Investor’s Perspective

Mucker Lab

We see a lot of great entrepreneurs with incredible market vision, loyal customers, and flawless execution who simply do not yet speak the same language as the typical Valley entrepreneur and executive. Oftentimes they see a market need and simply want to serve those customers. That number in the Valley might be closer to 10%.

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7 Account-Based Marketing Examples and Lessons

ConversionXL

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Touch 4: SDR’s first phone call.

Marketing 100
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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Steve Blank on Lean Customer Development. Customer service. Google Custom Search Engine.