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Minimum Viable Persona – Get To Know Your Customers All Over Again

YoungUpstarts

That means in order to maintain a connection, marketers have to get to know their customers all over again. But the traditional approach of spending many months conducting surveys to craft perfect, data-centric customer personas and buying journeys just isn’t going to cut it in these fast-changing times. Why Minimum Viable Personas.

SCRUM 162
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Tale of Two Valleys: LA and the Bay Area from an Investor’s Perspective

Mucker Lab

We see a lot of great entrepreneurs with incredible market vision, loyal customers, and flawless execution who simply do not yet speak the same language as the typical Valley entrepreneur and executive. Oftentimes they see a market need and simply want to serve those customers. That number in the Valley might be closer to 10%.

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Startup Tools

steveblank.com

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

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7 Account-Based Marketing Examples and Lessons

ConversionXL

Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC). Solve customer pain points to build trust, and make sure lead generation content covers bottom-of-funnel topics to lift purchase intent and improve conversion rates.

Marketing 100
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Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Steve Blank on Lean Customer Development. Customer service. Google Custom Search Engine.

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Oppose HB 1192 – The “Software Tax”

VC Adventure

SAP Global Trade Services, SAP R/3, Other Technologies / ITO Agreements / IT Intel ABC has created a custom application server using Oracle Fusion Middleware and Oracle WebLogic Server called ABC Unified Strategic Information Optimization Network, or FUSION. Citrix Presentation Server 4.0, Citrix Presentation Server 4.5, Oracle PeopleSoft 8.9,