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Using Video at Every Stage of The Customer Journey

Duct Tape Marketing

Using Video at Every Stage of The Customer Journey written by John Jantsch read more at Duct Tape Marketing. Ben is a co-founder and executive producer of Storyboard Media, a B2B marketing, and video production firm in North Carolina. How do you marry video or types of video to the different stages of the customer journey?

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Key Considerations for B2B eCommerce

The Startup Magazine

When it comes to e-commerce sites, most people think only of B2C relationships, but all of the same principles and advantages apply equally to the B2B sector where goods are involved. Like all ecommerce sites, B2B companies need a simple yet reliable B2B ecommerce platform to make it as easy as possible for their customers to order.

B2B 116
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Struggling With B2B Sales? Follow These 5 Tips for Success

The Startup Magazine

Your B2B sales effort is based on your ability to attract and retain prospects. But since a majority of businesses receive dozens of sales presentations per day, gaining customer loyalty is more difficult than it sounds. If you want to boost your conversion rates, you need to create a great B2B sales plan. Focus on OKRs.

B2B 141
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Requests for Startups in 2024

VC Cafe

AI to build enterprise software – In the future, every enterprise could have their own custom ERP, CRM or HRIS that is continually updating itself as the company itself is changing. What’s missing is the last mile — distribution, customer journey design, guardrails and workflow automation.

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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Teams can customize follow-ups based on the engagement level and potentially close faster. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead.

B2B 48
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Want to Know a Secret? Your Customers Do.

ConversionXL

Torment your customers,” Stephen Brown advocates , tongue only partially in cheek. Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. For marketers, then, the goal is to distribute that secret, in full or part, for maximum impact: To create real value for Insiders.

Customer 108
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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product. LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. But LinkedIn owns the lucrative B2B audience.

Video 129