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Building A Sales Development Function for Early Stage Startups with Sally Duby

Mucker Lab

Sally suggests considering a full-time Sales Leader when a startup has two or more AEs and SDRs and is on the verge of hitting a $1 million Annual Recurring Revenue (ARR). However, for early-stage startups with limited resources, a fractional CRO (Chief Revenue Officer) can be a cost-effective option.

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Sales and Marketing Misalignment Is Costly—But Avoidable

ConversionXL

Sales and marketing misalignment reduces revenue, lowers the quality of customer service, and can even dampen company culture. According to The B2B Lead , sales reps spend about 50% of their time prospecting unproductive deals—while missing 80% of the most qualified leads. Of course, it isn’t just your sales team that suffers.

Sales 90
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How to Create a Demand Funnel (for 44X Revenue)

ConversionXL

It wasn’t quite a flip from B2C to B2B, but it was close. To do that, we built a demand funnel that took us from nothing to 44X revenue growth in a single year. But such a simple funnel works only if you have a lot of inbound interest and a sales team focused on fielding inquiries. Image source ). Image source ). Opportunity.

Demand 101