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Where are the opportunities for the next venture-scale marketplace business?

Version One Ventures

However, over the past few years, we’ve seen new marketplaces succeed by differentiating through a new shopping experience (i.e. mobile) and/or new or differentiated supply. B2B marketplaces. We’ve been pitched the promise that “we’re going to replace the broker” by B2B marketplace builders many times.

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4 Well-Known Companies to Emulate

Growthink Blog

Well, first do a quick status check on the perceived value and differentiation of your offerings via running the “what would happen if I doubled my prices?" For companies that sell B2B, learning from Grainger is easy - just talk to customers not as faceless representatives but rather as living, breathing, and feeling human beings.