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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. Nichole Elizabeth DeMeré , a B2B SaaS consultant, lamented that. Product launches are one phase in the product lifecycle. Image source ).

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27 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

When I was younger, my family and I would always go on holiday to Italy in the summer time. My company is named MARQETED and is a marketing consulting and services company for small businesses in the B2B sector. Plus, we got something impossible there, and there is new idea for motto: We make impossible – possible.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Ready for the next step?