ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Read more about the case study here.

Campaign 48

Campaign PPC Audience eCommerce 48

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. Marin Software – Optimize your Search, Social & Display ads across channels and devices.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

OCTOBER 24, 2016

Attribution analysis will help you understand how to value Social Network AND the Direct channel AND Organic Search. A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Getting back to our story.

Analytics 60

Analytics Metrics Technical Review Channel 60