ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

Occam's Razor

NOVEMBER 13, 2009

The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. When people think of web analytics everything they think about is chapter 4, and yet you'll find so many yummy treats here. I am out of breath! Chapter 5 The Key to Glory: Measuring Success.

Analytics 71

Analytics Web Technical Review Metrics 71

Duct Tape Marketing

APRIL 14, 2022

So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B. So I just consider affiliate marketing, part of this greater ecosystem of partnership marketing now, which includes influencer and B2B and aspects of business development.

Marketing 89

Marketing Affiliate Channel Software Review 89

Occam's Razor

JANUARY 20, 2010

We will cover measuring success of SEO efforts on one web page, how to do search engine optimization for b2b websites, how to rank for highly saturated industries / categories / keywords, and which competitive intelligence tools do I use for search program optimization (and targeting display ads using search data!). Well don't give up.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. So you start a PPC campaign to drive paid traffic to the site. Pro Tip: Do this with your campaign team (e.g. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ]. Image source.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. WordStream – Service that manages PPC campaigns, but great info too. Further Reading: The Ultimate Guide to eCommerce Email Marketing. The ad service is largely focused on keywords. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

SEPTEMBER 10, 2012

The data you need to know depends on the product and whether you have a B2B or B2C business. If you’ve got a B2B business, ask about their industry and position in the company (and who makes the decision!). Ecommerce report. Get the Ecommerce Traffic Report. This approach, however, is not very helpful.

Audience 122

Audience Analytics B2B eCommerce 122

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. The average conversion rate for a typical top ecommerce site is around 2%. Bonus : Learn more about macro and micro conversions as they apply to a B2B company , Texas Instruments, and a technical support site.]. #5:

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). Are Linear Funnels a Thing of the Past?

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

APRIL 14, 2016

Given speed’s prominence, it’s no wonder that Capital One’s ecommerce platform Spark Pay identified “loading time” as the number one thing we can learn from the ecommerce giants: It may not be the most glamorous facet of selling online, but it’s clearly one of the most important. Attention and desire speak to the heart.

Conversion 48

Conversion Technical Review Audience PPC 48

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. Josh Thomas. Hello Josh. Rampant Speculation.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion. So on, and so forth. Here's a simple example.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. deterministic) and predictive attribution scenarios for the following case: A user clicks on a Google search ad and opens a mobile version of a fashion ecommerce website. The same happens when you use Google’s AMP viewer instead of a signed exchange.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86