B2B, eCommerce, Retention and Sales Cycle

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B2B

eCommerce

Retention

Sales Cycle

Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. The biggest shortcoming being that it considers the sales cycle to be a linear process where a customer passes sequentially through sales steps and where he/she is the only one involved in the decision making process.

Analytics

Analytics Metrics Channel Software Review

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. calls to action and sales-focused product pages alone.

eCommerce

eCommerce Marketing Audience Non-Compete

StartUpRoar

Why Linear Funnels Are a Simplified Reality (and What to Do About It)

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

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