View from Seed

AUGUST 30, 2016

These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. What customer retention strategies are working best for other florists? Building a network is not the same as building a SaaS or ecommerce company. Can someone come to my store and show me how to use Square?

Social Media 185

Social Media B2B North America Media 185

Duct Tape Marketing

MAY 25, 2022

John Jantsch (09:13): Hey, eCommerce brands did you know, there's an automated marketing platform. But when you look at retail eCommerce or huge ones, just go to the top 10 eCommerce companies, top 10 retailers, um, CPG financial services. That's 100% designed for your online business. It's called drip. Those are healthcare.

Artificial Inteligence 90

Artificial Inteligence Marketing Cofounder SMS 90

ConversionXL

FEBRUARY 27, 2019

Says thanks; Show me how much they charged my credit card; Shares a few resources to boost customer success (and retention). Lume got my attention with this email: The ecommerce company showed they understood what mattered to subscribers (body odor) by sharing a relatable story in non-corporate language (e.g. “BO”).

Email 133

Email Software Review Campaign Metrics 133

crowdSPRING Blog

AUGUST 6, 2018

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016. You want more effective content.

Mobile 48

Mobile Design Technical Review RSS 48

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. So you can more safely worry about fewer metrics on an eCommerce site, like increasing AOV or conversion rate (not that it’s easy to increase these). Image Source.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 13, 2019

SaaS, B2B, and ecommerce organizations had the highest perceived marketing skills: Government and non-profit sectors trailed for-profit businesses. CMOs and VPs of marketing also struggled to measure whether training knowledge translated into more profitable marketing strategies—or to test retention months down the road.

Marketing 128

Marketing Chad B2B Retention 128

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JULY 1, 2014

If you want to start a loyalty program to improve customer retention , survey frequent buyers. If B2B try to get information about industry and position in the company. Who you survey will be largely be dependent on the outcome you’re looking for & the customer segments you’ve set up.

Customer 76

Customer Design Software Review Lead Generation 76

Steve Blank

APRIL 1, 2020

For example: If you had brick and mortar locations, how much can you pivot to Ecommerce (for basics), so customers can acquire goods without having to leave the house? B2B – cloud services, online meetings, virtual workforce management, collaboration tools. How can you shift focus to customer retention versus acquisition?

South Korea 333

South Korea Salary Business Model China 333

ConversionXL

NOVEMBER 4, 2020

If you know that a particular cohort of users work in ecommerce but haven’t signed up for the paid plan yet—show them testimonials and case studies of your successful ecommerce customers. The best product-led SaaS companies will have a handful of features that they know will boost their retention rate.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. It’s also not the cheapest ecommerce platform: Squarespace plans start at $12 per month, Woocommerce has a completely free plan, and Shopify’s plans start at $30 per month. Take Shopify. Image source. week, month, year).

Equity 94

Equity Marketing Social Media Software Review 94

ConversionXL

MARCH 24, 2016

Another example could be on an eCommerce site. Visit frequency: D1 retention. For instance, just change ‘content added’ to ‘content consumed’ if you’re a B2B or eCommerce site. Add-to-cart for ecommerce sites. Say we’ve decided that our measure of success is user retention at 2 months post-signup.

Metrics 48

Metrics Conversion Analytics Retention 48

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. Building loyalty starts with what you do post-purchase and continues with retention emails. via B2B Marketing Alliance ]. Customer journeys are rarely linear. Image source. Image source.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

NOVEMBER 9, 2021

Memberstack’s B2B audience are familiar with YCombinator. This interactive demo of the product’s features solves a common barrier to app user retention and prolonged engagement. This landing page from ecommerce furniture retailer Burrow is an excellent example of using high-quality imagery and video to tell the story.

Audience 156

Audience Video Software Review Conversion 156

ConversionXL

SEPTEMBER 2, 2019

Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Impressive, but since only 3.4% Conclusion.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 24, 2014

MailChimp, the B2B subscriber email management service, recorded a 66% drop in failed logins after introducing social login. If you’ve been on the fence about introducing social login for your eCommerce site, hopefully this has given you enough to consider. Blog eCommerce Resources User Experience' Conclusion.

Social Network 130

Social Network Viral Social Media B2C 130

Occam's Razor

SEPTEMBER 15, 2014

If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate. It does not matter if you are a B2B or B2C or A2K, you will always see this. You've looked at ecommerce already and noticed some ecommerce is there, but not enough. ecommerce 4.

Analytics 141

Analytics Metrics Mobile DC 141

ConversionXL

FEBRUARY 3, 2016

Of course, most companies know this, especially those in the eCommerce space. If you think B2B is exempt from this, you’re wrong. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. You want to focus on retention and habit formation. Tweet It!].

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

JULY 3, 2014

With only 6% of senior executives believing that their companies understand their customers’ needs extremely well, it’s no wonder why customer acquisition and retention has become a substantial problem. As the data shows, too many people are getting fed up with how businesses are interacting with them. What Customer Personas Are NOT.

Customer 133

Customer Analytics Conversion Lead Generation 133

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). Are Linear Funnels a Thing of the Past? Identify User Behavior.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

APRIL 21, 2014

Short version: how can I measure the results of our efforts in client acquisition and retention distinctively, if I cannot totally rely on unique/new vs. returning visitor data? As a B2B marketer looking to get more heavily involved in web analytics, I'm looking for a place to start – specifically your books. Josh Thomas.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Go read some customer reviews (if a ecommerce site) or visitor comments (if a blog). Remember those terms apply to ecommerce and non-ecommerce websites. If this was an ecommerce website I would typically create one segment as a little bonus for the client.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

MAY 8, 2019

Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

AUGUST 27, 2020

7 Ways that Predictive Analytics Is Transforming Ecommerce. Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. Perhaps your onboarding funnel has a poor conversion rate or your user retention is too low. By Gagan Mehra. I agree to get emails. Cohort analysis.

Analytics 90

Analytics Product eCommerce Channel 90

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 114

Customer Retention B2C Programming 114

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Actively experimenting with different marketing channels.

Analytics 123

Analytics Product Channel Retention 123

ConversionXL

JULY 18, 2017

Ecommerce companies who get the majority of their revenue from digital properties would also fit into this group. I recommend companies consider investing in product analytics tools when they reach the following numbers: 100+ B2B users (companies) or 2000+ B2C users (consumers). Actively experimenting with different marketing channels.

Analytics 107

Analytics Product Channel Retention 107

ConversionXL

AUGUST 1, 2017

Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.

Customer 91

Customer Retention B2C Programming 91

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. customer retention, churn reduction, lifetime value. SEO Keyword Analysis Tool. Performable â??

Software Review 53

Software Review Technical Review Startup 53