B2B Forecast Metrics Sales Cycle 
ConversionXL
MARCH 6, 2019
LinkedIn ads offer the benefits of video content and the granular targeting of a B2B-centric platform. The growth of B2B video marketing. The growth also outpaced their forecast from the prior year, which suggested that video would reach 17% of digital ad spend by 2021.). But LinkedIn owns the lucrative B2B audience.
ConversionXL
APRIL 12, 2017
Jared Spool: Is Design Metrically Opposed? Useless measures and silly metrics. Metric: A measure we track (usually over time). A metric should tell you what you will do differently. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). Image Credit.
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