ConversionXL

MARCH 17, 2021

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150

B2B Sales Cycle Belgium IP 150

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

JUNE 2, 2022

ABM doesn’t stop at lead generation or new opportunities. Individuals don’t make B2B buying decisions; groups do. If so, they make it to the next gate, which could be: do they have a marketing operations team? Tools for IP-targeted ads: MRP ; Terminus. If not, they drop out.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. Increased traffic from target accounts by 500%; Decreased time to close by 45%; 6X ROI; 10–15% more MQLs; 60% of all leads generated net new. Sales enablement suite Mindtickle had a successful lead generation strategy until 2020.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

ConversionXL

MAY 31, 2017

The lead capture form has become one of the most ubiquitous tools in a marketer’s toolbelt. For a decade now, it has been the mechanism that makes inbound marketing and lead generation possible. It’s not just the less-than-stellar user experience that’s making lead capture forms less desirable these days. Image Source.

Lead Generation 91

Lead Generation Channel IP Conversion 91