article thumbnail

How To Create Content Marketing Unicorns

crowdSPRING Blog

But the vast majority of marketers and companies, especially in B2B, continue to struggle with content marketing. But successful content marketing must go beyond simple vanity metrics. For example, “Giving” is a 3 minute commercial for Thailand mobile phone service provider True Move. Image Source: Lisa Brewster.

article thumbnail

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason my kids know Evian or Volvo Trucks or TrueMove (Thailand), among many other brands, is because of their work on YouTube. If you are a B2B company, checkout Cisco's social efforts. For display ads, standard web analytics metrics apply: Click-through rate, % Assists (this is glorious!), Resist that temptation.

Analytics 149