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5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Take full advantage of marketing automation (for SEO, lead capture forms, landing pages, reporting) to develop a content strategy that speaks to your leads. Megan Pacella is a contributor for TechnologyAdvice.com , with specializations in B2B marketing and sales. Otherwise, you might not get what you pay for.

article thumbnail

5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Take full advantage of marketing automation (for SEO, lead capture forms, landing pages, reporting) to develop a content strategy that speaks to your leads. Megan Pacella is a contributor for TechnologyAdvice.com , with specializations in B2B marketing and sales. Otherwise, you might not get what you pay for.

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Transcript of Marrying Content with the Customer Journey

Duct Tape Marketing

He lived in Nashville at the time, I lived in Phoenix. It could be B2B, it could be whatever. Do you find that actually makes the sales process of, well then we need to do SEO or then we need to do long-form content. It was fun to do with him but, of course, it was half the work, that was kind of nice.