B2B Content Marketing Strategy with Zero Funds

Rembrandt Communications

No budget for SEO copywriting and more? It’s the beginning of the year, and that means it’s time to put your 2017 B2B content marketing strategy into action. No problem! But, it’a also that month when your mailbox is full of holiday bills.

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Why Do B2B Companies Need To Prioritize Social Media

Brandanew

If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?

A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different.

B2B 113

Why A Wholesale e-Commerce Platform Is Essential For Your B2B Business

YoungUpstarts

B2B wholesale businesses have had to rethink and realize that a wholesale e-commerce platform is essential to their business. Your B2B customers are also consumers, and B2C commerce is leading the way with companies like Amazon and Ebay way out in the front.

B2B 61

Why Good B2B Content Marketing Is Not A One Man Show

YoungUpstarts

Good B2B Content Marketing is not new in the world of marketing, especially with the emergence of more and more distribution platforms, each needing signups, and consistent postings to become a relevant source in your content strategy. What makes a strong B2B content marketing agency?

B2B 56

What's in Store for B2B Selling in 2016

Inc Startups

Like with SEO, the B2B sales arena changes every year

SEO 58

Retooling Marketing in a B2B Company

Venture Chronicles

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity

B2B 60

B2B Marketing in 2014: Content + Technology

VC Cafe

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. AdAge’s sample found 75% of B2B marketers are poised to increase their content marketing budget. 2014 will be a BIG year for Digital Marketing.

B2B 55

SEO Is An Integral Marketing Channel

Duct Tape Marketing

SEO Is An Integral Marketing Channel written by Guest Post read more at Duct Tape Marketing. If you don’t get SEO and your website right, many of your referral leads, trade show leads, and advertising leads bounce right into the arms of the competition. . But What About B2B?

Top 25 SEO bloggers you should follow in 2016

Blogtrepreneur | Entrepreneur Blog

Looking for some SEO tips or want to hire someone to improve your website's SEO? Then check out these hand-picked "Top SEO Bloggers and Experts." In their blogs, you will find tips and advice on how to improve your SEO. Great Post to Read: The On-Page SEO Cheat Sheet.

SEO 83

How’s Your DIY Marketing Going?

Rembrandt Communications

Blogs BtoC, BtoB Content Strategy Business Content Marketing Strategy Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting B2B sales B2C sales

4 Local SEO Tips For 2016

Duct Tape Marketing

4 Local SEO Tips For 2016 written by Alex Boyer read more at Duct Tape Marketing. If you run a company that depends on local customers, then local SEO is vital for your business. The Top 4 Tips for Local SEO in 2016. Direct Data Matters for Local SEO. Search Engines SEO

SEO 57

5 Simple SEO Copywriting Tips For Small Businesses

Duct Tape Marketing

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. A 2016 Content Preferences Survey Report stated that 47 percent of respondents (B2B) indicated they viewed three to five pieces of content before engaging with a sales rep.

SEO 54

B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips It’s time for a content strategy that produces actual results!

B2C 100

10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc.

B2B 83

The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. The segmentation of business (B2B) and consumer (B2C) behaviors is a false dichotomy to begin from, what really matters is the customer lifecycle and renew-ability of the relationship. B2C and B2B is dead.

B2C 43

How to Make More Money Off Of Your Content Right Now

Rembrandt Communications

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. The post How to Make More Money Off Of Your Content Right Now appeared first on B2B copywriting, content marketing strategy and PR that boost sales, awareness and credibility fast!

B2B 130

SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability

Duct Tape Marketing

SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Keywords alone does not a successful SEO strategy make, however.

SEO 55

B2B Marketing and Social Media: What You Need to Know

Inc Startups

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it''s frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Maximize the social and SEO synergy.

B2B 55

How to Dramatically Improve SEO

Inc Startups

It's no wonder that most small business owners are skeptical of the latest and greatest SEO and SEM strategies. This time I talked about search engine optimization and marketing with Wil Reynolds , founder of SEER Interactive , an SEO, SEM, and analytics consulting firm.

SEO 58

[Review] Inbound Marketing

YoungUpstarts

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers.

Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

searchengineland.com

All Things SEO. B2B Search Marketing. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. Bing SEO. SEO Library. Our SEO Events.

SEO 53

Lessons from Rand Fishkin: SEO, Social Media and Entrepreneurship | Google Hangout Summary

Business of Software Blog

“The days of build it and they will come… they are long gone” Sifting through the unsurmountable mountain of SEO content is hard. ON GOOD SEO PRACTICE. We always brush our teeth, what is the SEO equivalent of brushing your teeth?

From Zero to SEO Hero in 315,569,520 Seconds

Inc Startups

Becoming a master of SEO doesn't happen over night. I often find it challenging to help business owners know where to start with SEO. I’m supposed to be the SEO guru, right? ” I’m a bit spoiled at Slingshot SEO.

SEO 58

Crazy Holiday Schedule? Your Content Marketing Doesn’t Need to Be!

Rembrandt Communications

Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on.

B2C 130

Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

How do you measure SEO performance on a page level? I'd like to know how well my seo efforts for a particular pages have performed. Stretch the time period to six months (or some large date range – remember SEO takes time).

4 Ways to Improve Your Online Storefront

Up and Running

B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 Implement SEO best practices. Using SEO best practices is like putting a bright, flashing neon sign on your storefront.

B2C 68

3 BtoB Content Strategy Sins to Avoid

Rembrandt Communications

What you think is a B2B content strategy may not be. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Repuation Management Sales SEO Social Media Strategy Web Copywriting Writing Tips

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Three things a PM needs to succeed in a B2B company

Launching Tech Ventures

It was a useful discussion, and got me thinking about some of the differences between product management in a B2B versus B2C setting. If you fail to create a great experience, there’s plenty of other places your users can spend their time, in contrast with the B2B world where your audience is almost certainly captive once the product’s been sold. For most B2B products there’s no such luxury, given that you’ll have far fewer users, and it’s a much harder sell to bring them on board.

B2C 27

How to Turn Your Blogs into a Book in 10 Simple Steps

Rembrandt Communications

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt.

B2B 130

How to Turn Your Blogs into a Book in 10 Simple Steps

Rembrandt Communications

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. If you want to write a book and just don’t have the time, check out our new infographic… How to Turn Your Blogs Into a Book in 10 Simple Steps or Less… The post How to Turn Your Blogs into a Book in 10 Simple Steps appeared first on B2B copywriting, content marketing strategy and PR that boost sales, awareness and credibility fast!

B2B 126

Want to Be a Successful Entrepreneur?

Rembrandt Communications

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. appeared first on B2B copywriting, content marketing strategy and PR that boost sales, awareness and credibility fast! 3 Key Tips to Remember at All Times As you start and grow your business, it can be overwhelming. You wear many different hats and deal with numerous types of personalities, issues, deadlines, budgets, and more.

B2B 118

[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia

YoungUpstarts

According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Interviews Asia B2B marketing HubSpot Inbound Marketing interview marketing Online marketing Ryan Bonnici

Asia 70

How to Boost Sales by 2018

Rembrandt Communications

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. The post How to Boost Sales by 2018 appeared first on B2B copywriting, content marketing strategy and PR that boost sales, awareness and credibility fast!

Sales 130

How Do You Become Successful at Enterprise Sales

Mark Birch

Just search B2B sales or enterprise sales on Amazon to see for yourself. They want to focus then on the funnel, A/B testing, optimization, SEO, SEM, etc. Sales B2B enterprise sales sales selling

Sales 52

How To Measure Your Content Marketing For Better Results

Rembrandt Communications

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. The post How To Measure Your Content Marketing For Better Results appeared first on B2B copywriting, content marketing strategy and PR that boost sales, awareness and credibility fast!

B2B 130

How Do You Become Successful at Enterprise Sales

Mark Birch

Just search B2B sales or enterprise sales on Amazon to see for yourself. They want to focus then on the funnel, A/B testing, optimization, SEO, SEM, etc. sales enterprise sales B2B selling

Sales 52

4 Ways Small Businesses Can Improve Their PPC Game

YoungUpstarts

Andy develops and manages ROI positive inbound and paid marketing campaigns for B2B & Tech companies. Professionalisms Andy Beohar online advertising Online marketing pay-per-click PPC SEOby Andy Beohar, VP of SevenAtoms .

PPC 79

[Review] Taking Down Goliath

YoungUpstarts

B2B messages should answer pertinent business questions like the following: How does this solution help solve a business problem? Search Engine Advertising and SEO. Search marketing covers two aspects: search engine advertising and Search Engine Optimization (better known as SEO).

B2C 60

The Patience

Mark Birch

Some hire large telesales forces fed by VC rocket fuel, some play the SEO and targeted ads game, and yet others go the partner route. SaaS The Struggle competition customer acquisition entrepreneurs patience sales startups tech B2B enterprise tech SMB tech