Why Do B2B Companies Need To Prioritize Social Media


If you’re wondering whether your B2B company need to prioritize social media, this is for you. Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies?

Don’t Forget SEO in Your Content-Marketing Strategy

Rembrandt Communications

In fact, recent stats from the Content Marketing Institute indicate that 72% of B2B marketers are “heavily focused on creating engaging content, citing it as the top priority for their internal content […].

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Trending Sources

Top 25 SEO bloggers you should follow in 2016

Blogtrepreneur | Entrepreneur Blog

Looking for some SEO tips or want to hire someone to improve your website's SEO? Then check out these hand-picked "Top SEO Bloggers and Experts." In their blogs, you will find tips and advice on how to improve your SEO. Great Post to Read: The On-Page SEO Cheat Sheet.

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5 Simple SEO Copywriting Tips For Small Businesses

Duct Tape Marketing

5 Simple SEO Copywriting Tips For Small Businesses written by Guest Post read more at Duct Tape Marketing. A 2016 Content Preferences Survey Report stated that 47 percent of respondents (B2B) indicated they viewed three to five pieces of content before engaging with a sales rep.

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B2B Marketing in 2014: Content + Technology

VC Cafe

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. AdAge’s sample found 75% of B2B marketers are poised to increase their content marketing budget. 2014 will be a BIG year for Digital Marketing.

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A Quick Primer on B2B Conversion Optimization


Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different.

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Retooling Marketing in a B2B Company

Venture Chronicles

A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. Marketing Uncategorized B2B inbound marketing Ping Identity

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Beyond Lead Gen: How To Optimize B2B Sales Enablement


We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Blogs, SEO, Ads. Blog B2B beginner sales enablement

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10 Best Practices for Better B2B Website Experience


Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc.

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B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?

Rembrandt Communications

The post B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There? appeared first on Boost sales with BtoB Content Strategy, SEO and PR here. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads PR Reaching Goals Sales SEO Copywriting Small Business Public Relations Social Media Strategy Web Copywriting Writing Tips It’s time for a content strategy that produces actual results!

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Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews


All Things SEO. B2B Search Marketing. Enterprise SEO. Overview: What Is SEO? Video: What is SEO? SELs Guide To SEO. Periodic Table Of SEO. SEO Columns. How To: SEO. Google SEO. Bing SEO. SEO Library. Our SEO Events.

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SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability

Duct Tape Marketing

SEO Blended Copy: Dos and Don’ts for Boosting Your Website’s Organic Discoverability written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Keywords alone does not a successful SEO strategy make, however.

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How to Dramatically Improve SEO

Inc Startups

It's no wonder that most small business owners are skeptical of the latest and greatest SEO and SEM strategies. This time I talked about search engine optimization and marketing with Wil Reynolds , founder of SEER Interactive , an SEO, SEM, and analytics consulting firm.

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Why And How Your B2B eCommerce Start-up Should Work On Having A Strong Sales Team


For this purpose, traditional e-commerce websites rely heavily on marketing, especially CPC advertising and SEO. However, if you’re a B2B e-commerce start-up, a well-oiled sales team has the potential to contribute strongly to your bottom-line.

B2B Content Marketing Strategy with Zero Funds

Rembrandt Communications

No budget for SEO copywriting and more? It’s the beginning of the year, and that means it’s time to put your 2017 B2B content marketing strategy into action. No problem! But, it’a also that month when your mailbox is full of holiday bills.


[Review] Inbound Marketing


Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers.

B2B Marketing and Social Media: What You Need to Know

Inc Startups

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it''s frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Maximize the social and SEO synergy.

From Zero to SEO Hero in 315,569,520 Seconds

Inc Startups

Becoming a master of SEO doesn't happen over night. I often find it challenging to help business owners know where to start with SEO. I’m supposed to be the SEO guru, right? ” I’m a bit spoiled at Slingshot SEO.

[Interview] Ryan Bonnici of HubSpot On Inbound Marketing In Asia


According to the study, 3 out of 4 marketers in Asia use mostly inbound strategy, such as SEO, content creation, social media, and lead generation to drive ROI. Interviews Asia B2B marketing HubSpot Inbound Marketing interview marketing Online marketing Ryan Bonnici

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The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. The segmentation of business (B2B) and consumer (B2C) behaviors is a false dichotomy to begin from, what really matters is the customer lifecycle and renew-ability of the relationship. B2C and B2B is dead.

Lessons from Rand Fishkin: SEO, Social Media and Entrepreneurship | Google Hangout Summary

Business of Software Blog

“The days of build it and they will come… they are long gone” Sifting through the unsurmountable mountain of SEO content is hard. ON GOOD SEO PRACTICE. We always brush our teeth, what is the SEO equivalent of brushing your teeth?

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Web Design Strategies for Turning Visitors into Paying Customers

Blogtrepreneur | Entrepreneur Blog

If you are a B2B company, then incorporate the logos of other organizations with whom you have conducted business. Blog & Grow customers Google Analytics increase navigation Responsive web design seo social media strategies traffic trust visitiors web designAdd Media. If you use software such as Google Analytics to keep track of traffic on your website, you have a good idea of how many site visitors you receive each day, and how long they stay on your website.

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How’s Your DIY Marketing Going?

Rembrandt Communications

Blogs BtoC, BtoB Content Strategy Business Content Marketing Strategy Content Strategy Copywriting eMail Marketing Increase Sales Marketing PPC Ads Reaching Goals Repuation Management Sales SEO SEO Copywriting Social Media Strategy Web Copywriting B2B sales B2C sales

B2B 2

[Review] Taking Down Goliath


B2B messages should answer pertinent business questions like the following: How does this solution help solve a business problem? Search Engine Advertising and SEO. Search marketing covers two aspects: search engine advertising and Search Engine Optimization (better known as SEO).

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25 Successful Copywriting Experts You Should Know

Blogtrepreneur | Entrepreneur Blog

Her specialty is SEO copywriting including video script copywriting. She is an expert in B2B marketing communications and lead generation. How to Repurpose Copywriting for Maximum Value Rachel Foster Rachel is an expert B2B copywriter helping clients to attract high-quality leads.

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3 BtoB Content Strategy Sins to Avoid

Rembrandt Communications

What you think is a B2B content strategy may not be. BtoB Content Strategy Business Content Marketing Content Strategy Copywriting eMail Marketing Increase Sales Marketing Pay-Per-Click PPC Ads Reaching Goals Repuation Management Sales SEO Social Media Strategy Web Copywriting Writing Tips

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The Biggest Stereotype About Marketing Automation

Duct Tape Marketing

In fact, some may be doing it without even realizing it: When you use an SEO tool like Yoast to optimize your blog, that’s marketing automation – because instead of learning the rules, Yoast shows you want to do. photo credit: B2B Online.

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4 Ways Small Businesses Can Improve Their PPC Game


Andy develops and manages ROI positive inbound and paid marketing campaigns for B2B & Tech companies. Professionalisms Andy Beohar online advertising Online marketing pay-per-click PPC SEOby Andy Beohar, VP of SevenAtoms .

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7 Content Marketing Goals For 2016 That You Can Set For Your Brand


> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. f) SEO ranking. Create Hybrid content: > B2B marketers are employing 12-14 formats of content on an average.

What is Content Strategy, Anyway?

Rembrandt Communications

3 Tips to Make Your Business Words Boost Sales According to the Content Marketing Institute’s “BtoB Content Marketing 2015 Benchmarks, Budgets, and Trends—North America,” “70% of B2B marketers are creating more content than they did one year ago.” appeared first on SEO Content Strategy and BtoB Public Relations.

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5 Things Remarkable Professional Bloggers Do Consistently


Both consumers (for B2C) and brand (for B2B) check the recency of your posts. As a professional blogger you need to know the basics of SEO and figure out how to write in a manner that is authentic but still includes all the elements of search engine optimization.

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5 Common Mistakes Made By Content Marketing Beginners


For a B2B brand More often than not your customers expect you to be thought leaders in your friend. Lack of keywords – not keeping SEO in mind. A lot of marketers neglect SEO thinking they will start with it once there is enough content under the business name.

10 Tips For A Successful Startup Job Search


When I started my search I found a lot of companies looking for traditional B2B marketers. I eventually steered away from those companies because I don’t want to develop traditional B2B marketing skills. Startup job searches are hard. There’s more risk (most startups fail!),

The TripAdvisor IPO

Chris Dixon

Fairly or not, Boston is often typecast as an infrastructure, B2B, hardware, and biotech town. Big win for the “golden age of SEO” By which I’m referring to roughly 2001-2008 when “demand” for content (people typing in search queries) far outpaced supply (good content). Companies like Yelp and TripAdvisor (along with Wikipedia, IMDB, etc) grew huge during this period, almost entirely through SEO. - Great startup story. Raised a total of $4.2m

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. The Google Small Business page on Facebook is an example of a B2B strategy. Are you at a B2B company? Maybe the problem is B2B.

6 Ways To Turn Your Website Into A Sales Machine


This is where Search Engine Optimisation (SEO) comes into place. SEO is essentially the process of improving a website’s ranking on search engine results page. Let’s say your company is in the B2B Software as a Service (SaaS) space.

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Marketing Your Startup: A Billion-Dollar Company’s First Marketer Reflects Back

View from Seed

We started with a general webinar about how to turn your website into a marketing machine, then we went on to SEO, then blogging, then social media. We would give things a few different tries, whether it was trying a topic (like social, SEO, etc.)

Leveraging Social Media and Search Marketing to Skyrocket Your Local Business’s Sales

Duct Tape Marketing

This is a great platform for B2B marketers, provided they know how to leverage its innovative features, such as: Use LinkedIn advertising to reach the decision makers. Twitter and Facebook have no contribution to your SEO efforts , at least directly, confirms Matt Cutts. However, B2B businesses are also leveraging this tool to connect with consumers. B2B business need to focus more on marketing infographics via these platforms.

What is a Blog and Why Do I Need One?


Research says that B2B (business-to-business) companies that blog get 67% more leads than the ones that don’t blog. Recently I had a quick look at Quora and found out that users were still talking about whether or not blogs are for them.

The Biggest Marketing Challenges for Small Businesses

Duct Tape Marketing

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Organic SEO. The Biggest Marketing Challenges for Small Businesses written by John Jantsch read more at Duct Tape Marketing.